GIS and Marketing

Posted by admin on October 28, 2010  |   No Comments »

With the economic downturn we are experiencing many organisations are realising that they having to operate with a higher degree of planning, strategy and intellect.  Geographic Information Systems (GIS)  and related expertise can bring an enormous amount of value to an organisation through increasing business efficiency, adding value to business data and increasing understanding of customers. GIS can be used as a marketing tool by helping to answer questions like the following?

  • What is the location of my clients / competitors / suppliers?
  • Where is the best place to open  a new outlet?
  • Where is the best place for my organisation to advertise?

There are many other scenarios in which GIS can benefit your organisation. If you have any queries or would like to discuss a particular project, please do not hesitate to contact us.